Hello! We are Art of Copywriting. We take copywriting very seriously but we don’t take ourselves too seriously. We love what we do and have fun doing it.
You may ask yourself, why hire a dedicated copywriting service? Well, consider this. If you want an eye-catching design for your website and logo, you hire a Web designer. If you want a dynamic database-driven website, you hire a programmer. If you want to rank your website high on the search engines, you hire an SEO company. If you want content that is well researched, that resonates with visitors, and turns them into leads, you hire a copywriter.
There are companies that claim to do all of the above and may have dedicated team members for each of those functions. But included in your invoice will be compensation for the times those team members are not busy but still need to get paid.
To get the best results and best quality content at the best price, you hire the company that is dedicated to content, to copywriting.
We don’t write content that sounds like we used a thesaurus simply to impress. Art of Copywriting aims to create authentic content that speaks to the reader in a non-pretentious way and in a voice that is warm and unique.
What can a copywriter do for your business?
A professional copywriter, such as one from Art of Copywriting, will take great care to ensure your content is well written for your intended audience. That keywords are properly used in the article, blog, or Web page. Also, that the appropriate tone and voice are used to communicate your message in a way that resonates with your audience.
This will lead to greater interaction with your website, increase session durations and SEO rank, and ultimately lead to more conversions.
What is the cost of not using a professional copywriter?
This is seen far too often on many business websites. Whether the Web design company writes the content, the client, or a technical writer, it results in copy that is stale and cold. The readers (i.e. visitors) can easily see through the self-adulation and lack of authenticity. The end result is that a website feels like any other website in the industry and visitors just move on to see what’s next.